Privacy Policy

What is the Séfr privacy policy? 

Séfr understands the importance of protecting the privacy of your personal data. Séfr processes personal data in accordance with the General Data Protection Regulation (GDPR) and data protection laws like it. By purchasing and receiving our products and services you confirm that you have taken part of this privacy policy. The privacy policy applies to recipients of newsletters, members with a registered account on our website, and our e-commerce customers.

Who has access to my personal data?
Séfr AB is responsible for your personal data. If you should have any questions concerning your privacy on our site and our protection of that privacy, feel free to send us an email to with the title ”Privacy policy”.

Why is my personal data saved?
When you purchase a product from you are given the opportunity to become a registered member on our site or to sign out as a guest. By completing a purchase online your name, address (street name, zip code, city and country), phone number and e-mail is needed to be able to ship out your order. Via your phone number and e-mail you will receive information from the courier that is transporting your order, the progress and where to pick it up. The information you provide is also saved in order for us to smoothly process and handle any returns, exchanges or concerns you may have regarding your order.

That contact information provided may be used by Séfr for a direct marketing purpose via our newsletter or other digital marketing tool (instagram or facebook). This is to keep you updated on our products, promotions and sale as well as upcoming special events.
The newsletter will be sent out to you on a weekly basis until you chose to unsubscribe to this service.

How long is my personal data saved?

Your email address may be saved for up to 12 months from your last purchase (for direct marketing purposes).

If an account on has not made any purchases or logged onto their respective account within a 36-month period, Séfr may contact you and ask whether or not you want to keep your account. We may keep your information longer than 36 months for eventual legal purposes.

Cookie Policy

By accepting cookies, you help us enhance your user experience on our site and help us learn what kind of information you are interested in. These cookies gather information on our site.

You have the option to accept or decline the use of these cookies by adjusting your browser settings.
Do you have any concerns regarding the cookies on our site, please reach out at


Séfr AB
Johannebergsgatan 16
412 55 Göteborg

Do you have any questions, regarding your order or something else Séfr related? Please do not hesitate to send us an email to and our team will contact you shortly.