Founded by childhood friends Per Fredrikson and Sinan Abi Morshed in 2012, Séfr has grown from a carefully curated vintage venture into one of Sweden's most distinctive contemporary fashion labels. Known for its refined silhouettes, premium European fabrics, and subtle retro references, the brand blends timeless tailoring with a modern, understated edge. Drawing inspiration from vintage womenswear, 70s nostalgia, and Scandinavian minimalism, Séfr creates garments that feel both familiar and unexpected. Today, the brand is stocked by some of the world's most respected retailers, and worn by and international audience of artists, athletes and cultural figures.